DAS Health

Field Marketing and Events Manager

Marketing - Remote - Full Time

Field Marketing and Events Manager

Location: Remote (U.S.)
Travel: as needed for events, up to 25%
 
Overview
Own and build DAS Health’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.
DAS Health is seeking a highly organized, results-driven Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of trade shows, conferences, hosted events, webinars, and customer engagement programs.
This role is ideal for a marketing professional who is both execution-focused and data-driven, with a strong ability to connect event investments directly to pipeline and revenue outcomes. You’ll work closely with marketing and sales leadership to ensure events and field marketing initiatives are purposeful, measurable, and aligned to company growth priorities.
Event Strategy & Planning
  • Develop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
  • Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
  • Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
  • Build event plans aligned to target audiences, messaging, and campaign objectives
Event Execution & Logistics
  • Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
  • Manage budgets, contracts, timelines, and deliverables to ensure successful execution
  • Oversee booth materials, signage, shipping, and inventory
  • Ensure a high-quality, consistent brand experience across all event touchpoints
Field Marketing & Sales Alignment
  • Partner closely with sales, business development, and marketing teams to drive engagement with target accounts
  • Support field marketing initiatives such as executive roundtables, regional programs, and customer events
  • Collaborate with sales on pre-event outreach strategies and meeting goals
  • Enable sales teams with messaging, positioning, and materials to maximize event impact
Performance Measurement & Optimization
  • Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
  • Analyze results to determine which events to continue, optimize, or eliminate
  • Ensure proper lead capture, CRM handoff, and follow-up processes
  • Maintain reporting dashboards that connect event activity to revenue outcomes
Cross-Functional Collaboration
  • Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
  • Manage relationships with vendors, agencies, and external partners
  • Support executive engagement and represent DAS Health at events
Requirements
  • 5+ years of experience in event marketing, trade show management, or field marketing
  • Proven experience owning events end-to-end, from planning through reporting
  • Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
  • Experience partnering with sales teams to drive engagement and revenue outcomes
  • Strong project management and organizational skills with attention to detail
  • Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
  • Ability to manage budgets, vendors, and multiple initiatives simultaneously
  • Strong communication and collaboration skills
  • Willingness to travel as needed for events
Preferred:
  • Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
  • Experience building event processes, playbooks, or reporting frameworks
  • Experience in a high-growth or evolving environment
Why Join DAS Health?
  • Opportunity to build and shape the event and field marketing function from the ground up
  • High visibility role with direct impact on pipeline and growth strategy
  • Collaborative environment working closely with sales and executive leadership
  • Fast-moving, growth-stage team with strong opportunity for impact

Our Commitment to Diversity & Inclusion

DAS Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by federal, state, or local laws.

Accommodation Notice

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruitment@dashealth.com.

Employment at Will

Nothing in this job posting or description guarantees employment for any specific period or under any specific terms. Employment with DAS Health is "at-will."

Apply: Field Marketing and Events Manager
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How many years of experience do you have in event marketing, trade shows, or field marketing?*
Which best describes your experience managing events?*
How do you measure the success of an event, and how have you used that data to make decisions about future events (e.g., continue, optimize, or stop attending)? Please include specific metrics such as pipeline impact, ROI, cost per lead, or meetings booked.*
Have you been responsible for evaluating event performance AND making decisions about which events to attend, invest in, or stop based on reporting and results?*
How closely have you worked with sales teams in your event or field marketing role?*
Which best describes your experience developing event playbooks or processes?*
Which best describes your experience developing event performance tracking, reporting, or dashboards (e.g., ROI tracking, pipeline reporting)?*
Which of the following tools have you used? (Select all that apply)*
Are you comfortable traveling for events (up to approximately 25% depending on the event schedule)?*
Which industries have you supported in a marketing/event role? (Select all that apply)*
Are you comfortable working in a role where event strategy, reporting, and processes are being built from scratch and not fully defined?*
Are you currently engaged in any consulting, freelance work, or outside business activities that could present a conflict of interest with this role?*
Do you have any current or pending non-compete, non-solicitation, or other restrictive covenant agreement with a current or former employer that could impact your ability to perform this role?

(If yes, you may be asked to provide details or a copy of the agreement during the interview process to ensure there are no conflicts.)*
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