Field Marketing and Events Manager

Remote

Full Time

Marketing

Experienced

Field Marketing and Events Manager

Location: Remote (U.S.)
Travel: as needed for events, up to 25%

Overview
Own and build DAS Health’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.
DAS Health is seeking a highly organized, results-driven Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of trade shows, conferences, hosted events, webinars, and customer engagement programs.
This role is ideal for a marketing professional who is both execution-focused and data-driven, with a strong ability to connect event investments directly to pipeline and revenue outcomes. You’ll work closely with marketing and sales leadership to ensure events and field marketing initiatives are purposeful, measurable, and aligned to company growth priorities.

Event Strategy & Planning

Develop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
Build event plans aligned to target audiences, messaging, and campaign objectives

Event Execution & Logistics

Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
Manage budgets, contracts, timelines, and deliverables to ensure successful execution
Oversee booth materials, signage, shipping, and inventory
Ensure a high-quality, consistent brand experience across all event touchpoints

Field Marketing & Sales Alignment

Partner closely with sales, business development, and marketing teams to drive engagement with target accounts
Support field marketing initiatives such as executive roundtables, regional programs, and customer events
Collaborate with sales on pre-event outreach strategies and meeting goals
Enable sales teams with messaging, positioning, and materials to maximize event impact

Performance Measurement & Optimization

Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
Analyze results to determine which events to continue, optimize, or eliminate
Ensure proper lead capture, CRM handoff, and follow-up processes
Maintain reporting dashboards that connect event activity to revenue outcomes

Cross-Functional Collaboration

Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
Manage relationships with vendors, agencies, and external partners
Support executive engagement and represent DAS Health at events

Requirements

5+ years of experience in event marketing, trade show management, or field marketing
Proven experience owning events end-to-end, from planning through reporting
Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
Experience partnering with sales teams to drive engagement and revenue outcomes
Strong project management and organizational skills with attention to detail
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Ability to manage budgets, vendors, and multiple initiatives simultaneously
Strong communication and collaboration skills
Willingness to travel as needed for events

Preferred:

Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
Experience building event processes, playbooks, or reporting frameworks
Experience in a high-growth or evolving environment

Why Join DAS Health?

Opportunity to build and shape the event and field marketing function from the ground up
High visibility role with direct impact on pipeline and growth strategy
Collaborative environment working closely with sales and executive leadership
Fast-moving, growth-stage team with strong opportunity for impact

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Are you currently engaged in any consulting, freelance work, or outside business activities that could present a conflict of interest with this role?*

How many years of experience do you have in event marketing, trade shows, or field marketing?*

Which best describes your experience managing events?*

How do you measure the success of an event, and how have you used that data to make decisions about future events (e.g., continue, optimize, or stop attending)? Please include specific metrics such as pipeline impact, ROI, cost per lead, or meetings booked.*

Have you been responsible for evaluating event performance AND making decisions about which events to attend, invest in, or stop based on reporting and results?*

How closely have you worked with sales teams in your event or field marketing role?*

Which best describes your experience developing event playbooks or processes?*

Which best describes your experience developing event performance tracking, reporting, or dashboards (e.g., ROI tracking, pipeline reporting)?*

Which of the following tools have you used? (Select all that apply)* SalesforceHubSpotOther CRM or marketing automation platformNone

Are you comfortable traveling for events (up to approximately 25% depending on the event schedule)?*

Which industries have you supported in a marketing/event role? (Select all that apply)* Healthcare ITHealthcareB2B TechnologyOther

Are you comfortable working in a role where event strategy, reporting, and processes are being built from scratch and not fully defined?*

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Field Marketing and Events Manager

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