Content Coordinator - Remote
The Content Coordinator will be responsible for managing the creation, editing, and publishing of content across various platforms, ensuring it aligns with brand messaging and company goals. They will collaborate with internal teams to execute content strategies, manage editorial calendars, and optimize content for SEO. This role involves tracking content performance, assisting with social media management, and maintaining a content repository to support the marketing team’s objectives.
Responsibilities:
- Collaborate with the marketing team to create, edit, and publish content across various platforms, including blogs, social media, websites, newsletters, and promotional materials.
- Ensure that all content aligns with brand guidelines, messaging, and company objectives.
- Assist in maintaining an editorial calendar to manage content distribution schedules.
- Coordinate with internal departments to ensure timely completion of content projects.
- Manage content workflows, including approvals and revisions, ensuring projects meet deadlines and quality standards.
- Optimize web content for search engines, using best practices to increase traffic and improve search rankings.
- Perform keyword research to inform content creation and track SEO performance.
- Use analytics tools (Google Analytics, social media insights, etc.) to monitor content performance and engagement metrics.
- Provide regular reports on content effectiveness and suggest improvements based on data.
- Assist with the creation and scheduling of social media posts, ensuring consistency in tone, messaging, and branding.
- Engage with audiences on social platforms, responding to comments and messages in a timely manner.
- Organize and manage the company’s content library, including photos, graphics, videos, and documents.
- Ensure all content is properly stored, tagged, and accessible for team use.
- Conduct research to stay updated on industry trends, audience preferences, and competitors' strategies.
- Propose new content ideas and formats based on research findings to keep content fresh and relevant.
- Ensure all visual content aligns with the written messaging and overall brand identity.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 1-3 years of experience in content creation, coordination, or a similar role.
- Strong writing, editing, and proofreading skills.
- Familiarity with SEO best practices and content optimization.
- Proficiency with content management systems (CMS) and social media platforms.
- Experience with project management and ability to manage multiple tasks simultaneously.
- Basic understanding of analytics tools (e.g., Google Analytics) to track content performance.
- Excellent communication and collaboration skills.
- Strong attention to detail and organizational abilities.
- Ability to adapt to evolving trends and technologies in content marketing.
- Expertise with WordPress, Adobe Creative Cloud, HubSpot.
- Understanding of marketing principles.
- Capacity to learn and understand the nuances of the healthcare IT industry.
What We Offer:
For full-time opportunities, we offer:
- Work Remotely (unless otherwise specified) with Work from Home Allowance
- Competitive pay with discretionary bonus opportunities
- Flexible Time Off
- Continued Education Reimbursements
- Company Paid Health Benefits for employees and family
- 401k with Employer Match
- Mental Health Services
- Parental Leave
About DAS:
DAS Health is a leading provider of Health IT and management solutions and a trusted consultant to many physician groups, hospitals and healthcare systems across North America. For the last two decades, DAS Health has been bridging the gap between regulatory compliance, business goals and personal service, empowering our clients to deliver more patient-centric care, protect their earnings and increase profitability.
As part of our commitment to the privacy of our job applicants, please review the DAS Health Privacy Notice (https://dashealth.com/Employment-Privacy-Notice/) and kindly acknowledge on your application that you have read and understand the policy. By doing so, you demonstrate your commitment to our values and your understanding of how we manage and protect your personal information.